BookbagBookbag
Trusted by SaaS, ecommerce & service teams

AI support that pays for itself.

Bookbag is the complete platform for AI support agents: train one on your content, let it resolve customers 24/7 across chat, email, WhatsApp, and social — and take real actions in your systems. Most chatbots just answer. Bookbag runs your support.

Free plan No credit card Live in a day
Live demo — try it
Loading live agent…

Ask it “where’s my order?” or “can I return this?” — it answers like it’s on your store.

Shopify Stripe Zendesk Slack WhatsApp Instagram Email GPT-4o & Claude
The real product — not mockups

This is Bookbag running support

Real dashboard screenshots below — and the live widget is right here on this page. This is what your customers see, and where your team lives.

On your website

Watch it handle a customer, start to finish

A customer opens chat, asks about returns, then asks for a recommendation. The agent answers from the business’s own policies and content — instantly, in its voice — and recommends the right product while it’s at it. It works the same trained on a SaaS help center, a clinic’s FAQ, or a gym’s schedule. Try the live agent on this page to see for yourself.

  • Answers from your policies, not generic AI guesses
  • Recommends products from your own catalog
  • Matches your brand color and tone
  • Hands off to your team the moment it should
Put it on your site
sundriftgoods.com — demo store
The Bookbag chat widget open on a storefront, answering a return-policy question and recommending a gift under $50
app.bookbag.ai — Analytics
Bookbag analytics dashboard showing 389 conversations, 4.4/5 CSAT, 86% resolution rate, and chats by channel
Know it’s working — with numbers

Conversations, CSAT, resolution rate, and channel breakdown for the last 30 days. Support stops being a black box.

app.bookbag.ai — Help desk
Bookbag help desk inbox with tickets from widget, email, Instagram and WhatsApp in one view
Every channel, one inbox

Widget, email, Instagram, WhatsApp — tickets land in one help desk with statuses, assignment, and AI summaries.

app.bookbag.ai — Ticket #311
A Bookbag ticket where the AI resolved a damaged-item complaint and a human teammate confirmed the replacement
AI first, humans when it matters

The AI offers the replacement; your teammate confirms the details. Handoffs keep the full thread and context.

app.bookbag.ai — Playground
Bookbag agent studio with model picker, system prompt editor and a live chat preview
Tune it like a team member

Pick the model, set the instructions, and test live in the playground before anything reaches a customer.

Built from what teams hate about the alternatives

Switch without the surprises

The most common 1-star reviews of metered chat tools are about billing shocks, bots that hallucinate, and widgets that slow your site. We built the opposite — by design.

Other chat tools
Bookbag
The Bookbag mascot and its little helpers carrying a piggy bank away from a pile of surprise invoices toward simple, predictable pricing
Spend controls

You set the spending limit

Choose a monthly message cap and we never raise it for you. No auto-upgrades, no mid-month “you’ve been bumped to a higher plan.”

Auto-upgraded mid-month
A hard cap that you set
Behavior at cap

It never just goes dark

Hit your cap and the agent keeps capturing leads or hands off to your team — so a busy month never means a blank chat and a lost sale.

Chat goes blank at the cap
Keeps capturing every lead
Spam guard

You’re not billed for spam

Bot floods and abusive bursts are rate-limited automatically and never count against your quota. Your messages are for real customers.

Billed for bot floods
Spam never counts against you
AI guardrail

It won’t make things up

When the answer isn’t in your knowledge, the agent says so or hands off — instead of confidently inventing an answer that costs you a sale.

Confidently invents answers
Says so, or hands off
Knowledge gaps

You see what to fix

A Knowledge Gaps report shows every unsure answer grouped by topic, so quality never silently degrades the way it does on set-and-forget bots.

Quality silently degrades
A gaps report, by topic
Lightweight

It won’t slow your site

The widget loads lazily and never blocks your page — no PageSpeed hit, no layout shift. Your Core Web Vitals stay intact.

Tanks your PageSpeed score
Lazy-loaded, zero blocking
Predictable per-message pricing No per-seat fees Branding included Export your chats anytime
★★★★★4.9/5· loved by 1,200+ founders and support teams

Founders are switching — fast.

The reviews speak for themselves. You’ll want in.

Shopify App Store 4.9★G2 4.8★Product Hunt #1 Product of the Day
−68% tickets

The “where’s my order” flood used to eat our mornings. Now it’s handled before we’re even online.

Sarah M.
Sarah M.
Founder · Apparel brand · Verified
🔥 Most loved
70% resolved

It resolves 70% of our tickets before my team even wakes up — trained on our docs, in our voice, and it hasn't made anything up once. We dropped our per-resolution help desk and support finally scales with signups, not headcount.

Priya R.
Priya R.
Co-founder · B2B SaaS · Verified
12 clients live

We build agents for clients on Bookbag — each one trained on their content, live in a day, flat pricing we can actually resell.

Marcus T.
Marcus T.
Owner · Digital agency · Verified
8 hrs/wk saved

Members reschedule classes and get answers in chat at midnight. Flat pricing means January doesn’t blow up our bill.

Jordan K.
Jordan K.
Owner · Fitness studios · Verified
70%
of tickets resolved automatically
< 1 day
average time to go live

Trained it on our docs in an afternoon.

DL
Dana L. · SaaS

Customers think it’s a human. It’s that good.

TR
Theo R. · Electronics

Recovered $4k in carts the first week.

MC
Mia C. · Jewelry

White-label widget. Clients never know it’s us.

SP
Sam P. · Agency

Our CSAT jumped from 4.1 to 4.8.

AN
Aisha N. · Skincare

Set up before my coffee got cold. ☕

LV
Leo V. · Coffee

Enrollment week. Zero panic. First time ever.

GW
Grace W. · Edtech

Replaced Gorgias and saved ~60%.

OB
Owen B. · Pet supplies

It escalates exactly when it should.

NK
Nadia K. · Fintech

24/7 support without hiring anyone.

MD
Marco D. · Fitness

Trained it on our docs in an afternoon.

DL
Dana L. · SaaS

Customers think it’s a human. It’s that good.

TR
Theo R. · Electronics

Recovered $4k in carts the first week.

MC
Mia C. · Jewelry

White-label widget. Clients never know it’s us.

SP
Sam P. · Agency

Our CSAT jumped from 4.1 to 4.8.

AN
Aisha N. · Skincare

Set up before my coffee got cold. ☕

LV
Leo V. · Coffee

Enrollment week. Zero panic. First time ever.

GW
Grace W. · Edtech

Replaced Gorgias and saved ~60%.

OB
Owen B. · Pet supplies

It escalates exactly when it should.

NK
Nadia K. · Fintech

24/7 support without hiring anyone.

MD
Marco D. · Fitness
Your agent, your rules

Deeper control — without the markup

Bring your own model, tune exactly how the agent thinks, and pay the provider directly. No per-message tax.

Bring your own key — optional

Your models, or ours. Bring your own key and keep your margin.

Run on Bookbag's models out of the box — or connect your own OpenAI or Anthropic key whenever you want. With your own key you pay the provider at cost on a predictable platform fee, with no per-message markup when traffic spikes. Most support tools don't even give you the choice.

  • Pay providers directly — no per-message markup
  • Flat platform price, even on your busiest day
  • Switch GPT ↔ Claude per agent, anytime
The Bookbag mascot holding a key to a choice of AI models while its little helpers show the lower price
Monthly cost · 10,000 chats
Save ~68%
Marked-up tools$900
Bookbag + your key$290

Illustrative — flat platform fee + your provider’s at-cost usage vs. typical per-message pricing.

Per-agent model choice
Pick GPT or Claude per agent — and optionally bring your own OpenAI/Anthropic key.
System prompt, tone & guardrails
Set the voice, the rules, and hard limits for what the agent can do.
Per-topic policies
A different tone, rules, and escalation per topic — matched by keyword.
Visual workflow builder
Drag-and-connect multi-step flows for returns, orders, and bookings.
Prompt inspector
See the exact prompt your agent uses for any message — no black box.
Voice
Choose the speech model + voice; customers can talk to the agent.
Visual bot builder · no code

Design the conversation, not the code

Drag and connect action blocks to greet, qualify, capture leads, and hand off to a human — running right inside your agent’s chat.

Drag · connect · done

Build a chatbot flow in minutes — no developers required.

Snap together action blocks on a canvas. Your bot handles the first level of every conversation and only loops in a human when it actually matters — so your team answers fewer repeats and never misses a lead.

  • Send messages, buttons & quick replies
  • Collect input and capture leads with a form
  • Answer from your knowledge base with an AI block
  • Branch on what the customer picks
  • Hand off to a live agent at the right moment
Send message
“Hi! 👋 How can I help today?”
Buttons
Sales · Support · Order status
Collect contact
Name · Email — saved as a lead
Talk to human
Routes to a live agent
Messages & buttons
Greet visitors, offer quick-reply buttons, and guide the conversation.
Lead-capture forms
Collect name, email and more — every submission becomes a lead.
AI answer blocks
Drop in a knowledge-base answer anywhere in the flow.
Branch on replies
Send customers down different paths based on what they choose.
Email notifications
Get pinged the moment the bot captures a new lead.
Human handoff
Escalate to a live agent — automatically, at the right moment.

Simple, predictable pricing

One price per reply, a spend cap you control, no per-resolution or per-seat fees. Free to start, no credit card.

Free
$0/mo
1 agent · website chat
50 message credits/mo
Start free
Starter
$30/mo
Integrations · real actions
600 message credits/mo
Start free
Most popular
Growth
$110/mo
Help desk · all channels
5,000 message credits/mo
Start free
Scale
$350/mo
Multiple agents · analytics
15,000 message credits/mo
Start free

See full pricing & features →

Questions, answered

How is this different from a regular chatbot?+

Most chatbots follow scripts and deflect. Bookbag is an agent: it's trained on your own content, connects to your systems, and takes real actions — looking up orders, processing returns, updating accounts, booking appointments — then hands off to your team only when it should.

What can I connect it to?+

Your website, docs, and files for knowledge — plus Shopify, WooCommerce, BigCommerce, Stripe, Slack, Zendesk, Salesforce, HubSpot, Cal.com, and more for actions. Developers get a full API and JavaScript SDK for custom integrations.

How much does it cost?+

Flat plans with no per-resolution or per-seat fees. Free to start (no credit card), then $30, $110, or $350/mo as you grow.

How long does setup take?+

Most teams are live in under a day. Train the agent on your site or docs, set your tone and guardrails, and add a one-line snippet.

Try it on your site in 30 seconds.

Free to start, no credit card, live in a day.

Start free