BookbagBookbag
Book a demo
Pricing

Predictable pricing. No per-resolution fees.

One flat price per AI reply on any model — no per-resolution fees, no per-seat charges, no model-weighted surprises. Set a spend cap you control, and your bill never runs past your budget.

Free

$0forever

Launch one AI agent on your website chat. No credit card.

  • 1 AI support agent
  • Website chat widget
  • Trained on your help docs & website
  • 50 message credits / month
  • Email support
  • Not in Free — upgrade to add
  • Store integrations (Shopify, etc.)
  • Help desk & human handoff
  • Email, WhatsApp & social channels
Try it free — no signup

Starter

$30/month

or $288/yr billed annually (save 20%)

For growing stores that want their agent connected to their catalog and orders.

  • Everything in Free
  • 2 AI agents · 1 seat
  • Shopify / WooCommerce / BigCommerce integration
  • Order tracking & product Q&A
  • Website chat, email & Slack channels
  • 600 message credits / month
  • Remove Bookbag branding
Start Starter
Most popular

Growth

$110/month

or $1,056/yr billed annually (save 20%)

The full platform: actions, help desk, human handoff, and every channel.

  • Everything in Starter
  • 5 AI agents · 5 seats
  • Help desk + shared inbox
  • Human handoff with full context
  • Skills: returns, refunds, cancellations
  • WhatsApp, Instagram & Messenger
  • Voice & telephony
  • Personalization for logged-in users
  • Outbound campaigns
  • Product recommendations & cart recovery
  • Analytics: resolution rate, CSAT, revenue
  • Scheduled auto-retrain · Custom domain
  • 5,000 message credits / month
Start Growth

Scale

$350/month

or $3,360/yr billed annually (save 20%)

For high-volume stores and multi-brand operations.

  • Everything in Growth
  • 20 AI agents / brands · 15 seats
  • Advanced analytics & custom reports
  • Priority routing & SLA rules
  • SSO
  • White-label
  • 15,000 message credits / month
  • Priority support
Start Scale

Enterprise

Customcustom

Custom conversation volume

Custom volume, security reviews, and dedicated support for large retailers.

  • Everything in Scale
  • Custom message-credit volume
  • Custom roles & permissions
  • Audit logs
  • HIPAA-eligible
  • SSO / SAML
  • Dedicated success manager
  • Custom integrations & actions
  • 99.9% uptime SLA
  • DPA & security review
  • Unlimited seats
Contact sales

1 message credit = 1 AI reply, on any model (no model-weighting, no success penalty). Each plan includes a monthly allotment of credits, and your spend cap is set in those same credits — so your bill never surprises you.

Included on every paid plan

Spend controls & AI guardrails

The metering is predictable because you hold the controls. Set a cap, decide what happens when you reach it, and the agent never silently overspends — or makes things up.

Spend controls

  • You set the cap. A monthly message limit we never raise automatically — no surprise auto-upgrades.
  • It never goes dark. At the cap the agent keeps capturing leads, hands off to a human, or pauses — your choice — so a busy month never means a lost sale.
  • Alerts at 50/80/100%. You always know where you stand before the bill does.
  • Spam isn't billed. Bot floods are rate-limited and never counted against your credits.

AI guardrails

  • It won't make things up. When the answer isn't in your knowledge, the agent says so or hands off — instead of inventing one that costs you a sale.
  • You see what to fix. A Knowledge Gaps report groups every unsure answer by topic, so quality never silently degrades.
  • One price per reply, any model. No model weighting — a premium model costs the same one credit as a cheap one.
  • No per-seat fees. Add your whole team without the bill climbing per agent.

1 message credit = 1 AI reply, on any model — no model-weighting and no per-resolution fees. Your monthly allotment and spend cap are set in those same credits, so your bill never spikes for using a better model.

Compare all plans

Every feature, side by side. Voice, personalization, outbound and the help desk unlock on Growth; advanced analytics, white-label and SSO on Scale.

Free
$0
Configuration
  • Message credits (monthly)50
  • AI agents1
  • Training sources per agent10
  • Workspace seats1
  • Personalization for logged-in users
  • Outbound campaigns
  • Remove Bookbag branding
Voice
  • Voice agents (talk to your AI)
  • Telephony
  • Neural noise cancellation
Training
  • Website deep-crawl & docs
  • Scheduled auto-retrain
  • Tickets as a training source
Help desk & channels
  • Help desk + shared inbox
  • Human handoff with full context
  • Email & Slack channels
  • WhatsApp, Instagram & Messenger
Activity
  • Analytics (resolution rate, CSAT, revenue)
  • Advanced analytics & custom reports
Integrations & API
  • Developer API & widget SDK
  • Store integrations (Shopify · Woo · BigCommerce)
  • Stripe actions (identity-bound)
  • Skills: returns, refunds, cancellations
  • Product recommendations & cart recovery
  • Custom domain
  • White-label
  • SSO
Model
  • All frontier models (OpenAI · Anthropic · Gemini & more)
  • Bring your own model keys
Starter
$30/mo
Configuration
  • Message credits (monthly)600
  • AI agents2
  • Training sources per agent100
  • Workspace seats1
  • Personalization for logged-in users
  • Outbound campaigns
  • Remove Bookbag branding
Voice
  • Voice agents (talk to your AI)
  • Telephony
  • Neural noise cancellation
Training
  • Website deep-crawl & docs
  • Scheduled auto-retrain
  • Tickets as a training source
Help desk & channels
  • Help desk + shared inbox
  • Human handoff with full context
  • Email & Slack channels
  • WhatsApp, Instagram & Messenger
Activity
  • Analytics (resolution rate, CSAT, revenue)
  • Advanced analytics & custom reports
Integrations & API
  • Developer API & widget SDK
  • Store integrations (Shopify · Woo · BigCommerce)
  • Stripe actions (identity-bound)
  • Skills: returns, refunds, cancellations
  • Product recommendations & cart recovery
  • Custom domain
  • White-label
  • SSO
Model
  • All frontier models (OpenAI · Anthropic · Gemini & more)
  • Bring your own model keys
Growth
$110/mo
Configuration
  • Message credits (monthly)5,000
  • AI agents5
  • Training sources per agent500
  • Workspace seats5
  • Personalization for logged-in users
  • Outbound campaigns
  • Remove Bookbag branding
Voice
  • Voice agents (talk to your AI)
  • Telephony
  • Neural noise cancellation
Training
  • Website deep-crawl & docs
  • Scheduled auto-retrain
  • Tickets as a training source
Help desk & channels
  • Help desk + shared inbox
  • Human handoff with full context
  • Email & Slack channels
  • WhatsApp, Instagram & Messenger
Activity
  • Analytics (resolution rate, CSAT, revenue)
  • Advanced analytics & custom reports
Integrations & API
  • Developer API & widget SDK
  • Store integrations (Shopify · Woo · BigCommerce)
  • Stripe actions (identity-bound)
  • Skills: returns, refunds, cancellations
  • Product recommendations & cart recovery
  • Custom domain
  • White-label
  • SSO
Model
  • All frontier models (OpenAI · Anthropic · Gemini & more)
  • Bring your own model keys
Scale
$350/mo
Configuration
  • Message credits (monthly)15,000
  • AI agents20
  • Training sources per agent2,000
  • Workspace seats15
  • Personalization for logged-in users
  • Outbound campaigns
  • Remove Bookbag branding
Voice
  • Voice agents (talk to your AI)
  • Telephony
  • Neural noise cancellation
Training
  • Website deep-crawl & docs
  • Scheduled auto-retrain
  • Tickets as a training source
Help desk & channels
  • Help desk + shared inbox
  • Human handoff with full context
  • Email & Slack channels
  • WhatsApp, Instagram & Messenger
Activity
  • Analytics (resolution rate, CSAT, revenue)
  • Advanced analytics & custom reports
Integrations & API
  • Developer API & widget SDK
  • Store integrations (Shopify · Woo · BigCommerce)
  • Stripe actions (identity-bound)
  • Skills: returns, refunds, cancellations
  • Product recommendations & cart recovery
  • Custom domain
  • White-label
  • SSO
Model
  • All frontier models (OpenAI · Anthropic · Gemini & more)
  • Bring your own model keys

Pricing FAQs

Simple monthly plans, each with a generous allowance of message credits (AI-handled customer messages) — plus a spend cap you set yourself, so your bill is predictable even when volume spikes during sales or holidays. No per-resolution fees, no per-seat fees, and we never auto-upgrade you.

One message credit = one AI reply, on any model. Each plan includes a monthly allotment of credits. Unlike Chatbase, we don't weight credits by model — a premium model costs the same one credit as a cheap one, so your bill never spikes for using a better model.

You decide in advance. Set a monthly spend cap and choose what happens when you reach it — keep capturing leads (so you never lose a sale), hand off to a human, or pause. We alert you at 50/80/100%, and you can buy a top-up or move up a plan. No surprise per-resolution bill, no silent auto-upgrade.

It's metered — by message credits — but predictable in the ways that matter: one flat price per reply on any model (no per-resolution fees, no model weighting, no per-seat charges), and a spend cap you control so it never runs past your budget. Predictable and transparent, not fixed-unlimited.

Yes. The Free plan lets you launch one AI agent on your website chat with 50 message credits per month — no credit card required.

Yes — annual billing saves roughly two months versus monthly. Reach out for nonprofit and high-volume discounts.

Yes. Upgrade, downgrade, or cancel anytime from your dashboard. Changes take effect at your next billing cycle.

Start free. Upgrade when the value is obvious.

Join the ecommerce teams resolving more tickets, answering 24/7, and turning support into a revenue channel with Bookbag.

Book a demo Compare vs Chatbase