BookbagBookbag
Platform overview

The complete platform for AI support agents

Bookbag is a platform for building and deploying AI customer support agents. Train an agent on your website, docs, and files; it resolves up to 70% of tickets and takes real actions — orders, returns, accounts, bookings — across chat, email, WhatsApp, Instagram, and Messenger, and hands the rest to your team with full context.

Free plan · no credit card · most teams live in under a day

sundriftgoods.com — demo store
The Bookbag AI support widget on an ecommerce storefront, answering a return-policy question and recommending a product
70%
of tickets resolved without a human
< 1 day
from signup to live on your store
5 channels
chat, email, WhatsApp, Instagram, Messenger
$0
to start — flat plans, no per-resolution fees

What running support on Bookbag looks like

Real screenshots from the product — the help desk where AI and humans share tickets, and the analytics that show resolution rate, CSAT, and every channel in one view.

app.bookbag.ai — Help desk
A Bookbag help desk ticket where the AI resolved a damaged-item complaint and a human teammate confirmed the replacement shipment

AI-first handoff: the agent offers the replacement, your teammate confirms — one thread, full context.

app.bookbag.ai — Analytics
Bookbag analytics dashboard showing 389 conversations in 30 days, 4.4 out of 5 CSAT, 86% resolution rate, and chats by channel

Resolution rate, CSAT, thumbs-up feedback, and chats by channel — the numbers support is usually missing.

How Bookbag compares to chatbots and help desks

Scripted chatbots deflect. Help desks organize tickets for humans to answer. Bookbag resolves the ticket itself and keeps humans for the conversations that need them. Comparing a specific tool? See Bookbag vs. the alternatives.

Scripted chatbotsHelp desk + AI add-onBookbag
How it answersScripted decision treesAI drafts, humans sendResolves autonomously from your business data
Real actions (orders, accounts, bookings) Add-on
Recommendations & upsells in chat
Built-in help desk for handoff
Channels covered by one agentWebsite chatEmail-firstChat, email, WhatsApp, Instagram, Messenger
Pricing modelPer seatPer ticket or per resolutionFlat plans, no per-resolution fees

How it works: live in under a day

No engineers required. Most stores connect, review, and go live the same day.

1

Train on your content

Point Bookbag at your website, docs, and files — or install the Shopify app to import products, policies, and live order data automatically.

2

Set the rules

Pick the tone, set guardrails per topic, and test the agent in a playground. You see the exact prompt before anything goes live.

3

Go live and resolve

The agent starts resolving real tickets 24/7 and hands off to your help desk only when it should.

Building something custom? Bookbag also ships an API and JavaScript SDK for identity verification, events, and headless deployments.

Frequently Asked Questions

Bookbag is a platform for building and deploying AI customer support agents. You train an agent on your own content — website, docs, files, Q&A — and it resolves customer questions and takes actions across website chat, email, WhatsApp, Instagram, and Messenger, escalating complex cases to your team through a built-in help desk.

Chatbots follow scripts. A Bookbag agent is trained on your data, connects to your systems (Shopify, Stripe, Zendesk, Slack, your API), and takes real actions — not scripted FAQ deflection. It also includes a full help desk for human handoff and analytics tied to resolution, not just chat volume.

Help desks like Gorgias or Zendesk started as ticketing tools and bolted AI on later, usually priced per ticket or per resolution. Bookbag is agent-first: the AI resolves the ticket end to end and the help desk exists for the cases that genuinely need a human. Pricing is flat, so busy months don't produce surprise bills.

Plans are flat per month with a message-credit allowance: Free ($0, 50 credits), Starter ($30, 600 credits), Growth ($110, 5,000 credits), and Scale ($350, 15,000 credits). There are no per-resolution or per-seat fees, and you can start free without a credit card. See the pricing page for the full plan comparison.

No. Bookbag works for any business that answers customers — SaaS, agencies building agents for clients, education, fitness, healthcare, travel, and local services. Ecommerce is one strength: Shopify, WooCommerce, and BigCommerce connect natively for order actions, and there are dedicated ecommerce landing pages. But the platform itself trains on any content and connects to any system via integrations or the API.

Website chat widget, email, WhatsApp, Instagram DM, and Facebook Messenger — one agent with shared knowledge across all of them. Developers can add custom surfaces with the API and JavaScript SDK.

Yes. The agent answers only from your own content — policies, docs, help center — within the tone and guardrails you set. You can inspect the exact prompt it uses, test it in a playground before launch, and require human review for any topic. When it doesn't know an answer, it says so or hands off instead of guessing.

Most teams go live in under a day. Train the agent on your site or docs, set your tone and rules, and add a one-line widget snippet. No engineers required.

See it answer your customers in 30 seconds

Join the ecommerce teams resolving more tickets, answering 24/7, and turning support into a revenue channel with Bookbag.